Visual Merchandising Checklist
Creating a Visual Merchandising Checklist using a tool like eAuditor Audits & Inspections helps ensure consistency, branding, and sales effectiveness. Below is an outline for such a checklist, designed to guide store associates or merchandisers in reviewing and optimizing the in-store presentation.
Visual Merchandising Checklist (eAuditor Audits & Inspections)
1. Storefront/Window Display
- Is the window display current and in line with promotions?
- Yes / No / N/A
- Are the mannequins clean, styled properly, and representative of the brand?
- Yes / No / N/A
- Is the window glass clean and free of smudges or debris?
- Yes / No / N/A
- Are the lights functional and focused correctly on key products?
- Yes / No / N/A
- Are promotional materials (signage, posters) correctly positioned and relevant?
- Yes / No / N/A
2. Store Entrance
- Is the entrance clean and free of obstacles?
- Yes / No / N/A
- Is there a focal point that immediately attracts customer attention?
- Yes / No / N/A
- Are promotional signs visible and aligned with brand messaging?
- Yes / No / N/A
- Are any digital displays functional and up-to-date?
- Yes / No / N/A
3. Floor Layout & Flow
- Are the aisles wide enough for easy customer navigation?
- Yes / No / N/A
- Are products placed at eye level for maximum visibility?
- Yes / No / N/A
- Is the floor layout intuitive, leading customers through key sections?
- Yes / No / N/A
- Are clearance or sales items clearly separated from regular stock?
- Yes / No / N/A
- Is there an appropriate balance of product on display (neither overcrowded nor too sparse)?
- Yes / No / N/A
4. Product Display
- Are products organized by category and neatly arranged?
- Yes / No / N/A
- Are items properly tagged with prices and descriptions?
- Yes / No / N/A
- Are high-margin or best-selling items in prime positions (e.g., eye-level or end-caps)?
- Yes / No / N/A
- Is there a clear product theme or story being communicated?
- Yes / No / N/A
5. Signage & Communication
- Is the signage clear, professional, and consistent with the brand guidelines?
- Yes / No / N/A
- Are promotional signs easy to read and located in high-traffic areas?
- Yes / No / N/A
- Are QR codes or digital interaction points visible and functional?
- Yes / No / N/A
- Are sale/promotional signs reflective of current offers and easy to change?
- Yes / No / N/A
6. Lighting
- Is the lighting adequate for the type of products being sold (e.g., bright for fashion, warm for home goods)?
- Yes / No / N/A
- Are there any broken or flickering lights that need repair?
- Yes / No / N/A
- Is task lighting properly illuminating high-focus displays?
- Yes / No / N/A
- Is ambient lighting creating the right mood for the store?
- Yes / No / N/A
7. Fitting Rooms (if applicable)
- Are fitting rooms clean and inviting?
- Yes / No / N/A
- Are mirrors and lighting flattering for customers?
- Yes / No / N/A
- Are hooks, hangers, and benches in good condition and available?
- Yes / No / N/A
- Is there signage that clearly indicates fitting room rules and availability?
- Yes / No / N/A
8. Cleanliness & Maintenance
- Is the store free of clutter and debris?
- Yes / No / N/A
- Are floors clean and free from hazards (e.g., spills, items on the floor)?
- Yes / No / N/A
- Are fixtures, displays, and shelves dust-free and well-maintained?
- Yes / No / N/A
- Are restrooms (if accessible to customers) clean and well-stocked?
- Yes / No / N/A
9. Stock Levels
- Are displays fully stocked with no gaps or empty spaces?
- Yes / No / N/A
- Are back-stock items properly stored and accessible if needed?
- Yes / No / N/A
- Is the stock rotation being done according to FIFO (First-In, First-Out)?
- Yes / No / N/A
- Are high-demand items replenished promptly?
- Yes / No / N/A
10. Customer Service & Experience
- Is the store staff approachable and available to assist customers?
- Yes / No / N/A
- Are the checkout counters clean and free from clutter?
- Yes / No / N/A
- Are loyalty or promotional materials available and clearly visible to customers?
- Yes / No / N/A
- Is music volume appropriate and contributing to a positive shopping experience?
- Yes / No / N/A
11. Final Review
- Does the overall store appearance align with the brand’s visual identity?
- Yes / No / N/A
- Is the merchandise presented in a way that maximizes its appeal and sales potential?
- Yes / No / N/A
- Are all promotional displays, signage, and marketing materials current?
- Yes / No / N/A
Additional Notes:
- Use the camera function to take photos of displays, fixtures, or issues needing attention.
- Any repairs or changes required? If so, add them to the corrective actions list in eAuditor Audits & Inspections.
Corrective Actions:
- List of improvements or fixes to address, assigned to team members with due dates.
This Visual Merchandising Checklist can be customized further in eAuditor Audits & Inspections, with drop-down options, scoring, photo attachments, and specific guidelines for each store or campaign.
Considerations for Using eAuditor Audits & Inspections for Visual Merchandising Checklist Inspection
- Digital Audit Format: Use eAuditor Audits & Inspections’ customizable Visual Merchandising Checklist features to input the sections above. This will allow you to check off items, add notes, and upload images during the inspection.
- Automation: eAuditor Audits & Inspections can automate recurring inspections and send reminders, making it easy to stay on top of regular visual merchandising checks.
- Reporting: Generate digital reports directly from eAuditor Audits & Inspections after each inspection, with the ability to export them in PDF or Excel for record-keeping and action tracking.