Visual Merchandising Checklist

Creating a Visual Merchandising Checklist using a tool like eAuditor Audits & Inspections helps ensure consistency, branding, and sales effectiveness. Below is an outline for such a checklist, designed to guide store associates or merchandisers in reviewing and optimizing the in-store presentation.

Visual Merchandising Checklist (eAuditor Audits & Inspections)

1. Storefront/Window Display

• Is the window display current and in line with promotions?
  • Yes / No / N/A
• Are the mannequins clean, styled properly, and representative of the brand?
  • Yes / No / N/A
• Is the window glass clean and free of smudges or debris?
  • Yes / No / N/A
• Are the lights functional and focused correctly on key products?
  • Yes / No / N/A
• Are promotional materials (signage, posters) correctly positioned and relevant?
  • Yes / No / N/A

2. Store Entrance

• Is the entrance clean and free of obstacles?
  • Yes / No / N/A
• Is there a focal point that immediately attracts customer attention?
  • Yes / No / N/A
• Are promotional signs visible and aligned with brand messaging?
  • Yes / No / N/A
• Are any digital displays functional and up-to-date?
  • Yes / No / N/A

3. Floor Layout & Flow

• Are the aisles wide enough for easy customer navigation?
  • Yes / No / N/A
• Are products placed at eye level for maximum visibility?
  • Yes / No / N/A
• Is the floor layout intuitive, leading customers through key sections?
  • Yes / No / N/A
• Are clearance or sales items clearly separated from regular stock?
  • Yes / No / N/A
• Is there an appropriate balance of product on display (neither overcrowded nor too sparse)?
  • Yes / No / N/A

4. Product Display

• Are products organized by category and neatly arranged?
  • Yes / No / N/A
• Are items properly tagged with prices and descriptions?
  • Yes / No / N/A
• Are high-margin or best-selling items in prime positions (e.g., eye-level or end-caps)?
  • Yes / No / N/A
• Is there a clear product theme or story being communicated?
  • Yes / No / N/A

5. Signage & Communication

• Is the signage clear, professional, and consistent with the brand guidelines?
  • Yes / No / N/A
• Are promotional signs easy to read and located in high-traffic areas?
  • Yes / No / N/A
• Are QR codes or digital interaction points visible and functional?
  • Yes / No / N/A
• Are sale/promotional signs reflective of current offers and easy to change?
  • Yes / No / N/A

6. Lighting

• Is the lighting adequate for the type of products being sold (e.g., bright for fashion, warm for home goods)?
  • Yes / No / N/A
• Are there any broken or flickering lights that need repair?
  • Yes / No / N/A
• Is task lighting properly illuminating high-focus displays?
  • Yes / No / N/A
• Is ambient lighting creating the right mood for the store?
  • Yes / No / N/A

7. Fitting Rooms (if applicable)

• Are fitting rooms clean and inviting?
  • Yes / No / N/A
• Are mirrors and lighting flattering for customers?
  • Yes / No / N/A
• Are hooks, hangers, and benches in good condition and available?
  • Yes / No / N/A
• Is there signage that clearly indicates fitting room rules and availability?
  • Yes / No / N/A

8. Cleanliness & Maintenance

• Is the store free of clutter and debris?
  • Yes / No / N/A
• Are floors clean and free from hazards (e.g., spills, items on the floor)?
  • Yes / No / N/A
• Are fixtures, displays, and shelves dust-free and well-maintained?
  • Yes / No / N/A
• Are restrooms (if accessible to customers) clean and well-stocked?
  • Yes / No / N/A

9. Stock Levels

• Are displays fully stocked with no gaps or empty spaces?
  • Yes / No / N/A
• Are back-stock items properly stored and accessible if needed?
  • Yes / No / N/A
• Is the stock rotation being done according to FIFO (First-In, First-Out)?
  • Yes / No / N/A
• Are high-demand items replenished promptly?
  • Yes / No / N/A

10. Customer Service & Experience

• Is the store staff approachable and available to assist customers?
  • Yes / No / N/A
• Are the checkout counters clean and free from clutter?
  • Yes / No / N/A
• Are loyalty or promotional materials available and clearly visible to customers?
  • Yes / No / N/A
• Is music volume appropriate and contributing to a positive shopping experience?
  • Yes / No / N/A

11. Final Review

• Does the overall store appearance align with the brand’s visual identity?
  • Yes / No / N/A
• Is the merchandise presented in a way that maximizes its appeal and sales potential?
  • Yes / No / N/A
• Are all promotional displays, signage, and marketing materials current?
  • Yes / No / N/A

Additional Notes:

• Use the camera function to take photos of displays, fixtures, or issues needing attention.
• Any repairs or changes required? If so, add them to the corrective actions list in eAuditor Audits & Inspections.

Corrective Actions:

• List of improvements or fixes to address, assigned to team members with due dates.

This Visual Merchandising Checklist can be customized further in eAuditor Audits & Inspections, with drop-down options, scoring, photo attachments, and specific guidelines for each store or campaign.