Generic Mystery Shopper Checklist
Creating a Mystery Shopper Checklist using eAuditor involves outlining specific criteria and tasks that a mystery shopper should evaluate during their visit.
Here’s a structured checklist that you can use:
Mystery Shopper Checklist
1. Preparation
- Read and understand the assignment brief
- Confirm visit date and time
- Review the target location and any special instructions
2. Exterior Observation
- Parking availability and condition
- Storefront cleanliness and signage visibility
- Presence of promotional materials and window displays
3. Initial Contact
- Time taken to be acknowledged by staff
- Friendliness and professionalism of the greeting
- Staff appearance (uniform, name tag, grooming)
4. Store Layout and Cleanliness
- Ease of navigation within the store
- Cleanliness of floors, shelves, and common areas
- Stock levels and organization of products
5. Product Knowledge and Assistance
- Staff knowledge about products and promotions
- Staff willingness to assist and provide recommendations
- Quality and accuracy of information provided
6. Sales Interaction
- Staff approach to up-selling or cross-selling
- Handling of objections or questions
- Overall experience of the sales interaction
7. Customer Service
- Politeness and professionalism throughout the interaction
- Efficiency and speed of service
- Resolution of any issues or concerns
8. Purchase Process
- Clarity of pricing and promotions
- Ease of the checkout process
- Receipt provided and accuracy of the transaction
9. Post-Purchase
- Staff thank you and invitation to return
- Any follow-up communication or service
10. Overall Impression
- General ambiance and atmosphere of the store
- Overall satisfaction with the visit
- Likelihood of returning and recommending to others
11. Comments and Suggestions
- Any additional observations
- Suggestions for improvement
Implementing in eAuditor Audits & Inspections Mystery Shopper Checklist

To implement this checklist in eAuditor, follow these steps:
- Create a New Template: In eAuditor, go to the Templates section and create a new template.
- Add Sections and Items: Add each section of the checklist as a new section in the template. Under each section, add the relevant items.
- Customize Response Types: For each checklist item, choose the appropriate response type (e.g., Yes/No, Text Field, Number, etc.).
- Set Up Scoring: If you want to quantify the results, set up scoring for each item.
- Test the Template: Before using it in a real scenario, test the template to ensure it captures all necessary information.
- Deploy to Mystery Shoppers: Share the template with your mystery shoppers so they can use it during their visits.
By following these steps, you can create a comprehensive Mystery Shopper Checklist that can be used within eAuditor to ensure a consistent and thorough evaluation of customer experience.